There are many articles on the internet telling people advantages of private labeling, but no one shares their experience about “how”, or “how much it costs” to private label products from China.
As my team helped these new Amazon sellers add private labeling for their products in various categories, we have derived the top 11 ways for adding your label on products in this article.
Private Label : What is it ？and Why it’s Important for New Business？
Private label is the logo or pattern on products manufactured by a contract or third-party manufacturer and sold under a retailer’s brand. It represents the seller and helps build customer loyalty.
If you want to start a business that imports from China and sell on an online marketplace like Amazon, here’s the simplest and best way to do it. Find a good product or a product niche with limited existing competitors, choose quality items from China, add a private label on the product, and start to market the product under your brand.
Private labeling is the best way for customers to distinguish your products from others. If your products are always built with high quality and good design, customers will pay higher prices and stay loyal to your brand. And of course, your margin will be much higher than selling national branded goods or your supplier’s brand.
Add Your Private Label on Product & Packaging
For most of the products in the above categories, you can add a private label (your logo) on the product body or packaging.
The five solutions to private label products in the left part of this graphic are for adding your logo on the product. These methods are applied to products made from different materials. The six solutions on the right side add your private label on the product packaging.
Below, I will introduce all 11 methods how to private label your products in the right way and cost effective way, and also let you know the estimated cost for each solution in China. By learning all of these, you will not be overcharged by Chinese suppliers, and you will get ideas about how to add private labels on your products.
Solution 1: Screen Printing (or Silk Screen)
Screen printing is the most common and widely used method for adding a private label on both the product and packaging. It can be applied to products made from almost all kinds of materials such as plastic toys, glass bottles, stainless cups, rubber dumbbells, etc. If you are buying more than 500 items, screen printing is the easiest and cheapest way to add your private label.
Most Chinese factories can offer screen printing service for free if you make a $2000+ order. Or they will charge you around a $60 fee for creating a printing plate of your logo, and around $0.02 per item labor fee for printing. If the supplier doesn’t offer this service, you can easily find a printing supplier in China to do the job.
The only drawback of screen printing is that it’s not suitable for multi-colored patterns, especially a gradient color design. If you want to print your gradient color logo on products, you should think about thermal transfer or go with a non-print method.
Solution 2: Thermal Transfer
The thermal transfer printing process is more complicated than silk printing and it requires a temperature range from 140℃ to 180℃. Therefore, it’s a little bit more expensive than silk printing and has some restrictions on materials. It’s applicable to ABS, PE, PP, EVA, leather, stainless steel, wood, glass and more.
If you have a really fancy pattern with gradient color, thermal transfer would be your best choice. Last year my team helped a domestic company in China to print their logo on nonwoven bags via thermal transfer. The cost is around $100 for creating the printing plate, and $0.04 printing fee for the 7×7 cm size gradient color logo. You can use this case as a reference.
Solution 3: Laser Printing / Engraving
Laser printing, or laser engraving, gives your product a rather high-quality appearance. If you take a good look in the market, you’ll see almost every gift store is filled with items with a laser printed logo, words or patterns. Personally, I like buying a present with my friend’s name and a lovely sentence on it and laser engraving works perfectly for this purpose.
Usually it doesn’t require a huge MOQ as there’s no need for platemaking. My supplier only charged me less than one dollar to laser my client’s logo on a stainless steel bottle sample two weeks ago. For mass production, it may cost you $0.01-$0.15/unit, depending on the quantity and size.
Solution 4: Molding
Molding makes your private label in the product mold, which means the logo is there when the product comes out from the machine. This solution can be applied to all plastic, rubber or metal made products.
The advantage of this method is that your private label looks more natural and of higher quality than printing, but the high cost is its primary disadvantage. Customizing your logo in a product mold means you need to change the supplier’s mold or even create a brand new mold. Don’t choose this solution if you are not buying a big quantity.
In my experience, there’s no extra cost to make a private label mold but the factory will charge you a fee for changing a mold or creating a mold, and the price depends on the product. Usually a mold for plastic items costs $1,000-$3,000, and a mold for metal products costs $500-$1,000.
Creating molds takes 15 to 20 days, which means it takes much longer than the other methods.
Solution 5: Machine Embroidery
Embroidery is mainly applied to items made of cloth, such as garments, caps and bags. It’s more durable and comparable to silk printed logos, and there is no color fading. However, it costs more than screen printing.
I prefer sorting embroidery into two types. The first type is to embroider the logo directly on a product (like the SMUCKERS in the above picture). But it’s not quite suitable for very small and complex logos. In my experience, an embroidery like this in 4x5cm size is about $0.20.
The second type is to make a patch (above right image) and sew it on a product. Normally the embroidery factories make these patches and sell them to garment manufacturers. This way allows multi-color and complicated patterns, such as a football team badge, national flag, logo of motor corporations, etc. Most vendors have a minimum order amount of $50. The unit price for a 5×6 cm logo with four colors is around $0.12.
Solution 6: Woven Label
Normally woven labels are sewed at the edge of fabric made items, like shoes, jeans, hats and bags. This label looks way better than printed logos. If your product is made of or partially made of fabric, it will be nice to add your logo on a woven label even if your competitors don’t. You can sew your woven label on sleeping bags, tents or even umbrellas to make it unique. For example, the hot selling Lamzac Hangout Air Lounge has a huge woven label on the side. It does look nicer than printing logos and the color wouldn’t fade.
The price is always related to size and quantity. Lets’ say we do a 3×4 cm woven label. The MOQ is normally 1000 pieces with a unit price around $0.10.
Solution 7: Sticker Label
Sticker labels are absolutely the simplest, cheapest and most widely used way among all labeling methods. I really cannot think of anything that can’t be labeled with a sticker.
It’s quite easy to find sticker vendors who can help you print different shapes and sizes of stickers. Usually the MOQ is just $40-$50 for one design. You’re able to get 3,000 stickers like above pic within this cost range. But if you just want 500 stickers, they might not agree to do that for you.
If you only order 500 items and get 3000 customized sticker labels, it’s ok to leave the remaining stickers with your product manufacturer. This means you’ll probably buy more goods from them in the near future. They’ll be happy to keep the stickers for you.
Solution 8: Paper Cardboard
If your budget for packaging is limited and you don’t want to spend $0.20-$0.30 to make a box for your goods, and you don’t stickers because it may devalue your product, then I think you may consider trying another option – paper cardboard. Print your private label and all other information on cardboard and pack your goods with it.
Paper cardboard is the best option for low cost items like socks. It’s about $0.35 to buy a pair of socks from China, and the paper cardboard is around $0.03/pc.
Typically retailers prefer using paper cardboard for the Tools and Kitchen product category because it enables customers to see the product easily. For example, the Lemon Squeezer in the image above is packed in simple printed paper cardboard and costs around $0.08/pc.
Solution 9: Hang Tags
Hang tags are another economical way to private label. It’s usually applied to categories like apparel, toys, tools, fashion jewelry and so on.
Many clothing and jewelry brands select the hang tags to present their label. Usually it’s made of ivory cardboard or kraft, sometimes plastic or metal. In fact, many people choose to use 300 gsm ivory cardboard because of it’s low price (the same material of most business cards you get from Chinese trade shows).
Solution 10: Printed Poly Bags
This is actually a type of packaging and it’s also a way to private label. Comparing with other packing methods, printed poly bags is simple for large quantity goods. As the printing plate is about $80/color, manufacturers usually demand tens of thousands as MOQ. If you are not planning to buy a product in this quantity, choose another private label method.
Solutions 11: Customized Box
Making your own design and printing it on a customized box is suitable for almost all products.
Especially if you are planning to bundle different products, you will need to customize your box ,instead of just wrapping the two different items within poly bag .
Please check more information from here :
Surely, it’s the most expensive solution among these 11 ways. A nice fancy box can easily make your product look great. It’s also a way to add extra value to sell at a higher price.
Box packaging is a very large industry. The price is contingent on the material, technique and type of machinery. Take the cheapest box – corrugated as an example. For 3000 pcs of 8x4x4 inch corrugated case with your pattern on it, the unit price is around $0.16. If you want to do a firm one like an IPhone box, it might cost you at least $0.75 each.
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